DSF Sofas (“we”, “us”, “our”) respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store and protect your personal information when you visit or purchase from our website.
1. Who We Are
DSF Sofas operates an online retail business selling sofas and related furniture products in the UK.
For privacy-related questions, you can contact us using the contact details provided on our website.
2. Information We Collect
When you use our website or place an order, we may collect:
- Full name
- Billing and delivery address
- Email address
- Telephone/mobile number
- Order details and purchase history
- Payment and transaction information
- Information you provide when contacting customer services
- Website browsing and interaction information
- IP address and device information
- Cookies and similar tracking technologies
We only collect information that is reasonably necessary to operate our business and provide our services.
3. How We Use Your Information
We may use your personal information to:
- Process and fulfil your orders
- Arrange delivery of your furniture
- Process payments
- Contact you about your order
- Provide customer service and support
- Deal with returns, refunds and complaints
- Send order confirmations and delivery updates
- Improve our website, products and services
- Prevent fraud and protect our website
- Maintain business and financial records
- Comply with legal and regulatory obligations
- Send marketing communications where you have given appropriate consent or where permitted by law
4. Payments
Payments made through our website may be processed by third-party payment providers.
We do not normally have access to or store your complete payment card details.
Payment providers may collect and process information in accordance with their own privacy policies and terms.
5. Sharing Your Information
We may share personal information with trusted third parties where necessary to operate our business.
These may include:
- Payment providers
- Delivery and courier companies
- Warehousing and logistics providers
- Website, IT and hosting providers
- Marketing and advertising providers
- Professional advisers such as accountants, solicitors or insurers
- Government bodies, regulators or law enforcement where legally required
We only share information where there is a legitimate reason for doing so.
We do not sell your personal information to third parties.
6. Cookies
Our website uses cookies and similar technologies.
Cookies are small files stored on your device that help websites function correctly and remember information about your visit.
We may use cookies to:
- Keep our website functioning correctly
- Remember your preferences
- Process shopping baskets and orders
- Understand how visitors use our website
- Improve website performance
- Measure advertising campaigns
- Provide relevant advertising where permitted
You can control or disable cookies through your browser settings and, where applicable, our cookie consent tools.
Disabling certain cookies may affect the functionality of our website.
7. Marketing
If you have provided appropriate consent, we may contact you with information about:
- New products
- Special offers
- Discounts
- Promotions
- Sales events
- Other DSF Sofas products and services
You can unsubscribe from marketing emails at any time by using the unsubscribe link contained in our marketing emails or by contacting us.
We may also send service-related communications that are necessary to fulfil an order or provide a service. These are not marketing communications and may still be sent where necessary.
8. How Long We Keep Your Information
We keep personal information only for as long as reasonably necessary for the purposes for which it was collected.
Some information may need to be retained for longer periods where required by law, including information relating to purchases, payments, accounting and tax records.
When information is no longer required, we will take reasonable steps to securely delete or anonymise it.
9. Data Security
We take reasonable technical and organisational measures to protect personal information against:
- Unauthorised access
- Loss
- Misuse
- Alteration
- Disclosure
- Destruction
However, no method of transmitting or storing information online can be guaranteed to be completely secure.
10. Your Privacy Rights
Under UK data protection law, you may have rights including:
- The right to request access to the personal information we hold about you
- The right to request correction of inaccurate information
- The right to request deletion of your personal information in certain circumstances
- The right to restrict certain processing
- The right to object to certain uses of your information
- The right to withdraw consent where processing is based on consent
- The right to data portability in certain circumstances
To exercise your rights, please contact us using the contact details provided on our website.
We may need to verify your identity before responding to certain requests.
11. Children's Privacy
Our website is not intended to knowingly collect personal information from children.
If you believe that a child has provided us with personal information without appropriate consent, please contact us so that we can take appropriate action.
12. Third-Party Websites
Our website may contain links to third-party websites or services.
We are not responsible for the privacy practices, content or security of third-party websites.
We recommend reviewing the privacy policy of any third-party website you visit.
13. International Data Transfers
Some of the companies we use to operate our website and services may process personal information outside the United Kingdom.
Where personal information is transferred internationally, we will take appropriate steps to ensure that the information is protected in accordance with applicable UK data protection law.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business, website, services or legal requirements.
The latest version will always be published on this page, together with the date it was last updated.
15. Contact Us
If you have any questions about this Privacy Policy or how we handle your personal information, please contact DSF Sofas through the contact details provided on our website.
DSF Sofas
United Kingdom